CLIENT
BIC

AGENCY
Babel

YEAR
2019

CLIENT
BIC

AGENCY
Babel

YEAR
2019

ABOUT
For more than 60 years, BIC has continued the tradition of offering quality, simple, inventive and reliable products for everyone around the world.

BIC products provide simple answers to daily needs. By creating its first product, the ballpoint pen BIC Cristal, BIC chose to go to the basics: to design a simple and reliable tool, which facilitates a universal gesture, and that everyone can use. This choice is at the heart of all developments of the brand.

ABOUT
For more than 60 years, BIC has continued the tradition of offering quality, simple, inventive and reliable products for everyone around the world.
BIC products provide simple answers to daily needs. By creating its first product, the ballpoint pen BIC Cristal, BIC chose to go to the basics: to design a simple and reliable tool, which facilitates a universal gesture, and that everyone can use. This choice is at the heart of all developments of the brand.

Turn on the sound ­čöŐ

Just above is the final result made thanks to all the teams work.

Just above is the final result made thanks to all the teams work.

BIC_battle_Flow_01
BIC_battle_Flow_03
BIC_battle_Flow_05
BIC_battle_Flow_02
BIC_battle_Flow_04
BIC_battle_Flow_06

Just above is the animatic made to contribute to a better understanding
for the client of our principles of animations & plans before start the advertising shooting. 

Just above is the animatic made to contribute to a better understanding for the client of our principles of animations & plans before start the advertising shooting. 

BIC_Logo_Battle_Flow
BIC_Battle_Flow_Backstage_01
BIC_Battle_Flow_Backstage_02
BIC_Battle_Flow_Backstage_05
pill_blue

Make a choice for the next.

Make a choice
for the next.

BLUE PILL OR RED PILL ?

BLUE PILL OR
RED PILL ?

pill_red